Introduction

Many businesses have gravitated towards influencer marketing to sell products. For those of you unaware, influencer marketing is when a business advertises their products and/or services via online influencers, people with large online followings. Influencer marketing is proven to be an effective way to market products.

Through influencer marketing, businesses can find their target audience within said influencer’s fanbase. Overall, there’s no reason to avoid influencer marketing in 2021.

Fortunately, there are plenty of tech influencers to choose from, and that’s only one of the reasons why the tech industry is such a good industry to be in. From weird gadgets to the latest laptop to the latest VPN and other privacy software, there is plenty of room for tech companies to begin advertising their products and services via influencer marketing.

10 Tech Influencers to Follow

1. Marques Brownlee

Marques Brownlee is a tech influencer from New Jersey and is currently residing in California. Marques has gained over 13.8 million subscribers on YouTube due to his quality tech reviews and discussions. While Marques is only active on YouTube and his Twitter, that didn’t stop him from winning the Shorty Award for Creator of the Decade in 2018.

2. Linus Tech Tips (Linus Sebastian)

Linus Sebastian is the CEO of the Canadian-based Linus Media Group, a media company focused on YouTube content, specifically Linus Tech Tips. On the Linus Tech Tips channel, Linus has amassed over 13 million subscribers thanks to the channel’s comedic but informative spin on technology, both new and old. Linus Tech Tips helped popularize tech discussion on YouTube during the early 2010s.

3. Austin Evans

Austin Evans started his YouTube channel in 2009 while in California, and since then, his channel has amassed nearly 5 million subscribers. Unlike many other tech influencers, Austin Evans gained internet fame through his comedic reviews. From comedic reviews on high-end products to reviewing counterfeit tech from Wish.com, Austin Evans has carved a lane for himself on YouTube, his main platform.

4. Unbox Therapy (Lewis Hilsenteger)

With nearly 18 million subscribers at the time of writing this, Lewis Hilsenteger, also know as Unbox Therapy has gained massive fame on YouTube as one of the most popular tech channels on YouTube. Unbox Therapy focuses on reviewing the newest tech, and sometimes, he’ll throw in some niche, weird tech as well.

5. Mark Rober

Mark Rober used to work at NASA and Apple as an engineer before moving on to YouTube in the late 2010s. With over 17 million subscribers, it’s safe to say that the California resident’s YouTube channel has been quite a success. On his channel, he tells stories from his time at NASA, creates weird inventions, and sometimes does weird experiments.

6. BadSeed Tech (Brian Phillips)

Located in the state of Washington, Brian Phillips has amassed a following of over 290k subscribers under his channel BadSeed Tech. Unlike most other tech channels, BadSeed Tech rarely focuses on reviewing devices instead of focusing on computer accessories (keyboards, mice, headphones, etc.) BadSeed Tech’s high-quality reviews of computer peripherals and accessories have gained a lot of traction and continue to grow at an impressive rate.

7. JayzTwoCents (Jason Langevin)

While many tech influencers focus on general tech, California resident Jason Langevin, who goes by his channel alias JayzTwoCents, focuses on his niche: computer parts. On his YouTube channel, Jason talks about graphics cards, processors, memory, motherboards, and other PC parts. He also makes fun videos of him experimenting with these parts. With over 3 million subscribers, it’s safe to say that JayzTwoCents is one of the bigger tech influencers on the Internet.

8. JerryRigEverything (Zack Nelson)

Zack Nelson, better known under his online alias JerryRigEverything, has built a following of over 6.6 million subscribers through his thorough breakdowns of devices. His YouTube channel showcases him breaking down phones, tablets, and computers, exposing structural weaknesses in new devices. JerryRigEverything has made his channel a one-stop-shop for those curious about how modern devices are built (and what devices they should be wary of).

9. Taeha Types (Nathan (Taeha) Kim)

YouTuber and streamer Nathan “Taeha” Kim, better known as Taeha Types, has dedicated his online presence to his hobby of keyboards. Thanks to Taeha, many have begun investing in the hobby. In his California studio, Taeha streams himself building keyboards, both for himself and for clients. With over 395,000 subscribers on YouTube and over 190,000 followers on Twitch, Taeha is a promising addition to the tech influencer world.

10. Brandon Taylor

Brandon Taylor is a tech reviewer. Like many of his contemporaries, American YouTuber Brandon Taylor focuses on reviewing computer accessories, from the top gaming mice to luxury keyboards. Whenever there’s a new keyboard or mouse, Brandon will be the first to review it. Unlike his contemporaries, however, Brandon focuses on creating reviews that are calm, quiet, and easy to listen to, making his content accessible to anyone.

Conclusion

The tech world has many influencers in it. The ones listed above are only a fraction of what the tech industry has to offer!